Monday, 10 23rd

Last updateMon, 30 Jan 2017 4pm

Disconnecting From Your Emotions

 When conversing with real estate agents, you will often find that when they talk to you about buying real estate, they will refer to your purchase as a “home”.  Yet if you are selling property, they will often refer to it as a “house”, “coop”, “condo” or “apartment”.  There is a reason for this.  Buying real estate is often an emotional decision, but when selling real estate you need to remove emotion from the equation.

You need to think of your house as a marketable commodity.  Property.  Real Estate.  Your goal is to get others to see it as THEIR potential home, not YOURS.  If you do not consciously make this decision, you can inadvertently create a situation where it takes longer to sell your property.  Doing this will also help the next steps (improving the interior and exterior appeal of the house) easier.

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